Social Index brings Earned Media Value (EMV) benchmarks into Claude and ChatGPT: query the industry-standard EMV rates — maintained since 2013 and relied on by 3,000+ companies and platforms — and price real social posts, without leaving your conversation.
What you can do
- Look up EMV rates — daily rates for any metric by region, vertical, and platform, or the full applicable rate card for a segment in one call.
- Track the latest value — the most recent rate point for any metric and date range.
- Price real posts — compute the Earned Media Value of one or more Instagram or TikTok posts directly from their URLs; engagement is fetched and priced server-side.
- Discover the taxonomy — list every valid region, vertical, platform, and metric so queries are always well-formed.
How to connect
Claude (claude.ai, Claude Desktop): find Social Index in the connector directory and click connect.
ChatGPT: find Social Index in the apps directory and connect.
When you connect, you'll sign in with your Social Index account and approve access. Access requires a Social Index Enterprise subscription — the connector checks your organization's plan on every request.
Requirements
A Social Index account whose organization is on the Enterprise plan. Not enterprise yet? Get started.
The tools
Every tool is read-only — the connector never modifies your data.
| Tool | What it does |
|---|---|
| EMV Health Check | Confirms the integration is configured |
| List EMV Metric Options | Valid regions, verticals, platforms, and metrics |
| Get EMV Data | Daily EMV rates for a metric and date range |
| Get Latest EMV Value | Most recent rate point in a range |
| Get EMV Rates | Full rate card for a region, vertical, and platform |
| Calculate EMV for Post URLs | Price Instagram and TikTok posts from their URLs |
Data and privacy
Authentication uses OAuth 2.0; the connector never sees your password. Requests are authorized per-user and gated by your organization's subscription. For what we collect and how it's handled, see our Privacy Policy and Terms and Conditions.
Support
Questions or issues: privacy@earnedmediavalues.com