INSIGHTS
Social Index EMV Meter: Measuring Super Bowl LIX’s Most Impactful Brand Campaigns
The Social Index EMV Meter: Super Bowl LIX Edition quantifies brand impact, analyzing Earned Media Value (EMV) across platforms to determine which brand campaigns drove the most audience interaction—not just passive impressions.
Social Index Launches EMV Meter (Beta) to Measure Super Bowl LIX’s Most Impactful Brand Campaigns
Our new measurement platform, Social Index EMV Meter, quantifies and visualizes social engagement across major live events.
From Measurement to Prediction: Social Index's New AI Tool Transforms Social Media Valuation
Our new EMV Detector brings unparalleled ease to measuring and predicting the Earned Media Value of your social content.
Who Can Benefit From An Earned Media Strategy?
Any entity that has a presence on social media and wants to understand the impact of their organic exposure, engagement, and brand mentions should consider measuring their earned media.
Earned Media Value: A Primer
Social Index is filling the void and providing marketers with earned media or advertising value equivalents (AVEs) for social platforms like TikTok.
The Impact Of Measuring Earned Media
Measuring your earned media helps enhance brand performance, optimize strategies, and ultimately drive business growth and success.
How Earned Media Can Enhance Consumer Trust
The impact of earned media on consumer trust cannot be underestimated in today's marketing landscape.
Making Earned Media A Part Of Your Marketing Strategy
Measuring earned media is a crucial part of any comprehensive marketing strategy. Here's why.
What You Need To Know About Earned Media Value
Understanding EMV and how it can help your boost front office ROI is key to boosting your brand and marketing, PR, or social strategy performance. In this article, we’ll discuss how to optimize your budget by measuring earned media value (EMV).
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