INSIGHTS
How Earned Media Can Enhance Consumer Trust
The impact of earned media on consumer trust cannot be underestimated in today's marketing landscape.
The Impact Of Measuring Earned Media
Measuring your earned media helps enhance brand performance, optimize strategies, and ultimately drive business growth and success.
Earned Media Value: A Primer
Social Index is filling the void and providing marketers with earned media or advertising value equivalents (AVEs) for social platforms like TikTok.
Who Can Benefit From An Earned Media Strategy?
Any entity that has a presence on social media and wants to understand the impact of their organic exposure, engagement, and brand mentions should consider measuring their earned media.
Making Earned Media A Part Of Your Marketing Strategy
Measuring earned media is a crucial part of any comprehensive marketing strategy. Here's why.
What You Need To Know About Earned Media Value
Understanding EMV and how it can help your boost front office ROI is key to boosting your brand and marketing, PR, or social strategy performance. In this article, we’ll discuss how to optimize your budget by measuring earned media value (EMV).
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